What are shopfitters?
No, this has nothing to do with trying on clothes. Neither is it a misspelling of shoplifters. Shopfitting is what it is called when a business fills its store with furniture, fixtures, counter, signs and other non-merchandise related items. In the case of restaurants it includes the refrigerator, oven, sinks, tables and counters. Think of it as an outfitter for a business. Shopfitters supply and arrange the essentials for setting up shop or running a restaurant.
So why shopfitters are important?
Small businesses hire their own top shopfitters melbourne to fit their store or business. It is close to interior design where the flow and feel of the store depends on where the counters, display racks, tables, furniture, and other big items go. Is it a casual store? Professional? Is it catered to young people who like to sit on sofas and play on their laptop or older people who like to sit by the dressing rooms? There needs to be room to move but also a good flow so that customers can see the products for sale and get to them easily. If it is a restaurant, customers and waitstaff need to move around comfortably and the tables need to be set up for efficiency. The kitchen needs to be laid out so each station has what they need and can utilize it. If you think of your own kitchen and where the counters and appliances are, there was a lot of thought into installing them in that specific location. Shopfitters lay out the locations for some heavy or unmovable pieces that can’t be moved again.
Shopfitters project the brand.
In the last paragraph, you learned about how Melbourne shopfitters can project the mood of the store. The type and placement of furniture has a huge impact on how customers will perceive the brand. Shopfitters also place the signage for the store. I am sure you have seen a lot of different types of signage. Some stores have their brand painted on the wall, or like billboards. There are signs on top of the racks or hanging down from the ceiling. Shopfitters are in charge of where this initial signage will go.
Some shopfitters work for the fixture manufacturer.
Large retail stores who buy in bulk use a shopfitter that works for the manufacturer of the fixtures. The shopfitter can design the layout of one store and that layout can be used for every single store. This saves cost in bulk because the manufacturer already knows how many of each type of fixture or furniture element the business needs. You have probably noticed that when you walk into one big store or a restaurant chain, the layout is just about identical to every other one of the same stores or restaurants you have walked into. No matter how far apart they are. This creates a homogenous effect where you perceive that if one store or restaurant is good, then all the other ones are good. Of course, when the shopfitter works for the manufacturer of the items used in the store, there is less range of items to be used. The shopfitter will not pick a piece from another manufacturer. Most of the items used will be multi-functional or adjustable like peg boards and adjustable shelving.